Tourism transformed millions of lives. But today it is among the hardest-hit sectors by #Covid 19. International arrivals could fall by 30%. Millions of jobs across the world are at risk. In the past, tourism has always been a partner of recovery driver. Today, tourism can be a leading recovery driver, creating jobs, supporting people and communities. As #Covid 19 has disrupted millions of lives and puts the global economy at risk, tourism emerges as a key sector to guarantee a better recovery. We urge governments to include tourism in all recovery plans to protect jobs and companies, so together we can mitigate the impact on thousands of households across the globe.
The tourism industry as a whole survives because of various tourism products and services. The tourism industry is flexible. The products of tourism cannot be standard, as they are created for the customers of varied interests and demands. The tourism products are grouped and depend on each other. That is why it is very important to promote them, all together, in one place. That way, it can be easy for travelers to see everything they need to know about the specific destination, heritage, culture, customs, natural beauties, what places or landmarks they would like to visit, what outdoor sports can enjoy, what products can buy, what kind of food or beverages can eat or try, what wellness or medical service can do, to be informed about all relevant information for the trip and safety, and very important to make a booking and payment, all in one place.
Promoting places that everyone should visit at least once in a lifetime, with the fact it is just right there in the country, will help the economy locally and different types of tourism products and services.
Types of tourism products created primarily for the tourists, that are negatively influenced by covid 19:
- Accommodation (hotels, city apartments, village apartments)
- Transportation (low-cost air-travel companies, taxi, luxury buses, boats)
- Tour operators
- Convention Centers
- Restaurants, Bars and Wineries for food and beverages
- Tourism Information Centers
- Souvenirs Shops
- Museums, Archaeological sites, Medieval Fortresses, Themed Parks
Resident oriented products (today part of international medical tourism)
- Wellness and health centers in Spa Towns
- Dental offices
- Beauty Salons
Intangible Products of Tourism
- Tourist’s Experience by visiting destination, eating at the restaurant, performing an activity
- Tourist’s memory created the details of events and experience on the tour. The value of satisfaction or dissatisfaction is often stored as long-term memory.
The rise of responsible travel has challenged the way conventional tourism operates, created the principals and tools to make tourism a force for good. Today, after world crises in tourism globally, caused by a pandemic coronavirus, tourism has challenged as never before. Ecotourism or health tourism and related concepts have already demonstrated that, if developed responsibly, tourism can help to reduce poverty, foster cultural understanding, and peace, educate travelers about special places and cultures that are very close to their homes, and not belong to mass tourism destinations. In that way, it can provide economic opportunity and pride to local communities.
Sustainable destination management can create tourism trends and consumer demand via online presence and content creation, because the tourism products are mainly the tourists’ experience, they can be stored only in the tourists’ memories.
Inclusive and sustainable economic growth can drive progress and generate the means to implement the Sustainable Development Goals. More progress needs to increase employment opportunities, particularly for young people, reduce informal employment and the gender pay gap, and promote safe and secure working environments to create decent work for all. Promoting development-oriented policies that support productive activities, decent job creation, entrepreneurship, creativity, and innovation, and encourage the formalization and growth of micro, small, and medium-sized enterprises, including through access to financial services, subventions, funds, etc.
The directly positive impact of tourism on the local economy have inbound and domestic tourism. It is crucial and healing solution for the destination recovery because:
- Inbound tourism helps to generate revenue from foreign shores, domestic tourism help that revenue stays in a country. Together inbound and domestic tourism create job opportunities for all tourism entities.
- Inbound and domestic tourism stimulate the development of infrastructure and growth of employment.
- Inbound and domestic tourism generates opportunities for small-scale local businesses.
Today, when we have globally closed borders for international travel (inbound and outbound travel), and will gradually open travel only to secure countries, what will last until the end of the year 2020, as per WHO (World Health Organization), we should focus on domestic tourism and investment in projects that support and promote Serbian tourism. What we should do now to recover tourism entities, especially ones in fewer development destinations such as South & East Serbia, and villages, is to create brand awareness of their business, educate them and create social networks profiles, business profiles on the local travel websites, strengthen the coordination and networking of all tourism actors along the tourism value chain.
Sustainable tourism aims to increase the benefits and to reduce the negative impacts caused by tourism for destinations. This can be achieved by:
- Protecting natural environments, wildlife, and natural resources when developing and managing tourism activities (nature lap tours, eco-friendly tours, wellness, etc.)
- Providing authentic tourist experiences that celebrate and conserve heritage and culture (archaeological, historical tours, cultural tours).
- Creating socio-economic benefits for communities through employment and income-earning opportunities.
The project Bleisuredmc.com is developed to recover the destination of South & East Serbia and prevent from further devastation the local society, village tourism, natural, cultural, and historical heritage, customs, unspoiled natural beauty, and richness in sources of thermo-mineral medicinal waters by solving the long-lasting problem of the lack of integrated products and services of this region. Networking of all tourist entities in this region, by creating their digital business profiles, promoting their products and services, available for booking, all in one place such as website BLeisuredmc.com is very important for the sustainable development of a destination. This solution makes it easier for all potential travelers in the future, especially passengers of the airlines operating from Nis airport Constantine the Great, to get familiar with this beautiful and historically valuable destination, and plan their business, leisure, or medical travel. Providers of the tourism products and services can drive progress and income rise of their business, with little investment in their digital business, through recovery programs and funding. Progress in tourism will directly have a positive impact on the local economy.
Tourism gives us all the chance to see the world differently, and to learn more about others and ourselves. When we #TravelTomorrow, let’s travel with our eyes and minds open!
Ana Spasic Vuksanovic
Sales & Marketing Director